Intuitive lingerie. Introducing Stretch Smart products – where sophistication meets unparalleled stretch. Made with innovative stretch for staples that are relaxed yet stylish. We remove complex sizing and fit to prioritize comfort and simplicity above all. Continue scrolling to find more Smart choices tailored for your needs.
We believe that every woman deserves to have a well-fitting bra. No digging in. No slipping straps. No leaving marks. Just pure comfort.
To measure at home, discover our Triumph AI Size Finder tool or use our bra fitting guide. Alternatively, you can book an appointment in-store with one of our bra fitting experts to get your recommended size.