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Championing every woman’s individuality, our AW22 campaign celebrates real stories. It’s about genuine dedication.

My life in Flex Smart. It’s personal.
FLEX SMART
IT'S
PERSONAL
Inspired by the many different roles women play in daily life, Flex Smart is a versatile, multi-purpose essential. Beyond the functional and physical, beyond being a mother, a friend, a sister or daughter — the freedom to be yourself is both a powerful and indescribable feeling. It’s the most intimate. It’s ever-changing.
It’s personal.
ADAPTABLE
ADAPTABLE
Infinity edge neckline to stick flush to the skin. Flex inserts that mold to the lines and curves of your body.
View Flex Smart collection
LIGHTWEIGHT
LIGHT
WEIGHT
Temperature regulating fabric for different climates and states of activity.
TAKE IT ANYWHERE
TAKE IT ANYWHERE
Rolls up into a compact package without creasing.
View Flex Smart collection

INSPIR

ATION

Each of the women highlighted in our campaign tell their own story. We are all viewed differently by the loved ones in our lives. And each perspective is a facet of ourselves. But what about the way we see ourselves? This point of view deserves time in the spotlight too. 

ABBY
ABBY
“I think being proud of stuff is always a little bit strange, but I recently won an award for a music video I created, it gave me that confidence that I think I needed.”

Abby is a filmmaker and actor.
Watch video
SIANON
SIANON
“The people I love see me in different ways. My family knows that multitasking isn’t my strong suit but I hope she always sees me trying, even when I’m not the best at it. I don’t always get it right, but I just figure it out.”

Sianon is a proud Londoner and unorthodox mum.
NAOMI
NAOMI
“I feel soft wearing this...It also makes me feel very flexible and strong, like I could do anything."

Naomi is a presenter and author.
Watch video
FOLLOW OUR STORY
FOLLOW OUR STORY
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